{"id":2583,"date":"2024-02-14T14:37:13","date_gmt":"2024-02-15T00:37:13","guid":{"rendered":"https:\/\/halsteadpress.com.au\/site\/?p=2583"},"modified":"2024-02-14T15:33:18","modified_gmt":"2024-02-15T01:33:18","slug":"a-century-in-lights","status":"publish","type":"post","link":"https:\/\/halsteadpress.com.au\/site\/a-century-in-lights\/","title":{"rendered":"A Century in Lights"},"content":{"rendered":"
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\u201c…People used to come in on trams. You\u2019d see them come into town on the trams just to look at that and the children would be amazed. It was something unreal, unseen…\u201d<\/em><\/p>\n\n\n\n\n\n\n\n

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Over 100 years after neon lighting was invented, Claude Neon\u2014the firm which pioneered it in Australia\u2014is still bringing colour and brightness to our cities and towns. The world has been through many upheavals since French engineer Georges Claude introduced his dazzling new form of electric light, and as the landscape changes, so too do the lights that illuminate it. <\/p>\n\n\n\n

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Robert Crawford\u2019s history of the famous Australian firm Claude Neon shows how changing times are reflected in neon signs, in manufacturing, and in business methods. It follows technological advances in signage, advertising and outdoor media, and shifts in corporate structures.<\/p>\n\n\n\n

The result is an illuminating insight into people and the work they do\u2014with lucent illustrations that take readers back into a recent past, filled with colours and spectacle.<\/p>\n\n\n\n

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Robert Crawford<\/mark> <\/strong>is Professor of Advertising in the School of Media and Communication at RMIT University, and Associate Dean of Research and Innovation. His recent books include: Oral History and Business: Disruption and Continuity<\/em> (with Matthew Bailey, Routledge, 2023), More than a Glass and a Half: A History of Cadbury in Australia<\/em> (Halstead, 2022) and Digital Dawn in Adland<\/em> (Routledge, 2021). He is the author of over 80 chapters, articles and encyclopaedia entries, and author or editor of 12 books already published, with others in preparation.<\/p>\n\n\n\n

Hardback, 144<\/strong>pp. Illustrated in colour.
ISBN: 9 781875 684250<\/p>\n","protected":false},"excerpt":{"rendered":"

Illuminating Claude Neon\u2019s history, from its role in revolutionising the 1920s Sydney cityscape to brightening Australian landmarks today. <\/p>\n","protected":false},"author":1,"featured_media":2590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-2583","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized"},"yoast_head":"\nA Century in Lights - Halstead Press<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/halsteadpress.com.au\/site\/a-century-in-lights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Century in Lights - Halstead Press\" \/>\n<meta property=\"og:description\" content=\"Illuminating Claude Neon\u2019s history, from its role in revolutionising the 1920s Sydney cityscape to brightening Australian landmarks today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/halsteadpress.com.au\/site\/a-century-in-lights\/\" \/>\n<meta property=\"og:site_name\" content=\"Halstead Press\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-15T00:37:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-15T01:33:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/halsteadpress.com.au\/site\/wp-content\/uploads\/2024\/02\/Claude_Neon_full_case_Page_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1563\" \/>\n\t<meta property=\"og:image:height\" content=\"1393\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halstead Press\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halstead Press\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/halsteadpress.com.au\\\/site\\\/a-century-in-lights\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/halsteadpress.com.au\\\/site\\\/a-century-in-lights\\\/\"},\"author\":{\"name\":\"Halstead Press\",\"@id\":\"https:\\\/\\\/halsteadpress.com.au\\\/site\\\/#\\\/schema\\\/person\\\/5442318660dd2bcf38cd558ac3c03687\"},\"headline\":\"A Century in Lights\",\"datePublished\":\"2024-02-15T00:37:13+00:00\",\"dateModified\":\"2024-02-15T01:33:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/halsteadpress.com.au\\\/site\\\/a-century-in-lights\\\/\"},\"wordCount\":257,\"image\":{\"@id\":\"https:\\\/\\\/halsteadpress.com.au\\\/site\\\/a-century-in-lights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/halsteadpress.com.au\\\/site\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Claude_Neon_full_case_Page_1.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/halsteadpress.com.au\\\/site\\\/a-century-in-lights\\\/\",\"url\":\"https:\\\/\\\/halsteadpress.com.au\\\/site\\\/a-century-in-lights\\\/\",\"name\":\"A Century in Lights - 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