{"id":1918,"date":"2022-04-28T16:12:53","date_gmt":"2022-04-29T02:12:53","guid":{"rendered":"https:\/\/halsteadpress.com.au\/site\/?p=1918"},"modified":"2022-05-21T03:11:15","modified_gmt":"2022-05-21T13:11:15","slug":"cadbury-more-than-a-glass-and-a-half","status":"publish","type":"post","link":"https:\/\/halsteadpress.com.au\/site\/cadbury-more-than-a-glass-and-a-half\/","title":{"rendered":"Cadbury: More Than a Glass and a Half"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

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“Everyone has a story about Cadbury.”<\/em><\/p>\r\n<\/blockquote>\r\n\r\n

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There\u2019s something for everyone<\/span><\/strong> in this richly illustrated book. Treats for the chocolate lover and history buff. Insights into market leadership, how it\u2019s won and kept. The record of how a product gained overwhelming support, and how a brand earnt and maintained the trust and affection of millions. After a hundred years of manufacturing in Australia, Cadbury\u2019s renown is hardly surprising. But Robert Crawford goes further back, to find Cadbury already a household name in Colonial times. He explains how the original English firm set up distribution hubs in Melbourne and Sydney, before the opening of a new plant in Tasmania in 1922. This balanced survey looks into the highs and lows of Cadbury chocolates in Australia. Today\u2019s ethos of care for the environment and social equity is traced back to Cadbury\u2019s Quaker origins.<\/p>\r\n\r\n

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